ATLAS THE HOUR RUNS 18:00 – 20:00 · GLASSES CHILLING Order the caseOrder
Atlas over ice with lime, poured against the dark
Vermouth di torino method · green glass · 18% vol

Bitter is the point.

Twenty-seven botanicals · two wines · one hour a day

Serve cold enough to fog the glass Artemisia absinthium, per tradition
The position

Sweetness flatters and then bores. Bitterness introduces itself once and then keeps the conversation going — that's the whole aperitivo argument.

27botanicals, listed
2base wines, named
18%alcohol, honest
0caramel colouring
1hour it was made for
From the index of twenty-seven
№ 01 Wormwood № 09 Gentian № 22 Orange peel
Wormwood's silver-green cousin, standing in the cold light
№ 01

Wormwood

Artemisia absinthium

The spine of every honest vermouth and the reason for the name. It arrives late on the palate and stays like a good guest — noticed, never loud.

Seedlings — the root work of gentian
№ 09

Gentian root

Gentiana lutea

Dug, dried, and stubborn. Gentian is the deep bass note under the citrus — the bitterness you feel in your posture before you taste it.

Orange wheels, the bright top note
№ 22

Bitter orange peel

Citrus aurantium

Sun-dried peel, pith left on deliberately. The first thing you smell and the last thing you taste; the bridge between the garden and the bar.

The three permitted serves

Three ways. No fourth.

i.Neat, freezing

Bottle in the freezer, glass from the freezer, olive optional. The botanicals line up single file.

ii.Soda, one to two

Tall glass, hard ice, lemon peel snapped over the top. The long drink for long evenings.

iii.The fifty-fifty

Equal gin, stirred cold, no vermouth apologists allowed. This is the drink that ends arguments.

Said over every bottling

Sweet is a greeting.

Bitter is a conversation —

and we bottle the conversation.

The herb bench behind the winery
The making

Wine first, garden second.

Two named white wines, fortified gently, then twenty-seven botanicals in cold infusion for six weeks — nothing boiled, nothing hurried, nothing hidden. The full index is printed inside every label, quantities and all.

Bottles & terms

The cellar list

Atlas ClassicoThe green-label original. The hour, bottled.32 / BTL
Atlas Extra AmaroDouble gentian. For the committed.38 / BTL
The aperitivo caseSix bottles, two glasses, one instruction card.190
Trade & barsBy the pallet, with the tasting visit included.WRITE TO US
The hour starts at six · the glass should already be cold

Keep the hour properly.

Order the case