Seven ingredients. Every one with its percentage. On the front.Not the back, not the website, not a "key actives" list. The whole formula, in order, in numbers, where you can read it in the shop.
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ingredients per bottle. If it needs an eighth, it's a different product.
fragrance, essential oils, or colour. Amber glass does the rest.
niacinamide in the acid. The studied dose, not the marketing one.
shelf life, printed as a date, not a symbol of an open jar.
Every ingredient has one name on the label, the same name the chemist uses, and a line on this site saying what it's for. If we can't explain it in a sentence, it's not in the bottle.
Acid in the morning, oil at night, and a cream for when it's cold. We've been asked for a toner. No.
A lactic acid serum at a strength you can use daily. Sting for four seconds, then nothing.
Seven oils and nothing else. Four drops, pressed in, gone by morning.
Eight ingredients, the one exception. The ceramide needed a carrier. We said so.
Ours or anyone's. Five things the front of a bottle should tell you, and mostly doesn't.
Acid, oil, cream. Three bottles, three labels you can read, posted in paper. If the acid stings for longer than four seconds, write to us and we'll send the milder batch.
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